Statistics and KPIs

Statistics and KPIs

What
Statistics and KPIs allow you to analyze various key figures and data.

Where
Admin: Statistics > Statistics and KPIs.


Introduction

Statistics and KPIs allow you to analyze various key figures and data for any period you choose. 

You can create reports for one or more stores and for different entrance and outgoing channels. You can also set up recurring statistics so that reports are generated automatically on a daily, weekly, monthly, quarterly or yearly basis.

Use the "Refresh" button to reload the current processing status of the report. Once the report has been generated, its status changes to "Completed". Further actions then become available, including "View", "Edit", "Export Excel", "Export JSON" and "Delete".

Depending on the type of statistics, the results are displayed in charts and tables. The chart view provides a visual overview of the key figures. In the detail view, you can see the individual values in a table. This makes it easy to analyze and compare sales trends, sales figures, and the performance of individual items, stores, or channels.




Examples of statistic views

View "View":



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View "Edit":





Filter options

You can filter reports using the following criteria:
  1. Time period (date and time)
  2. Stores/locations
  3. Entrance channels (e.g. app, webshop, callcenter, point of sale)
  4. Outgoing channels (e.g. delivery, pickup, counter sales)
You can also have the completed report sent automatically to a specified email address.





Statistic types

Active devices with binding

Short description
Active devices with mobile device binding

Description
The "Active devices with binding" report shows all mobile devices that were linked to a SIDES user account during the selected period and successfully logged in to the application.

Note
Only devices that were linked to a user account and logged in to the system during the selected period are displayed. This report can be used as evidence of actual mobile device usage within the organization.

Purpose of the report
This report helps with:
  1. managing device bindings,
  2. checking active user access,
  3. monitoring app and operating system versions,
  4. troubleshooting device or login issues,
  5. preparing software updates and rollouts.

Key figures in the statistic details
  1. User: Name of the employee who is logged in
  2. Employee no.: Unique employee ID
  3. Type: Device type (if available)
  4. Manufacturer: Device manufacturer
  5. Model: Device model name
  6. Software: Device operating system (e.g. iOS or Android)
  7. Software ver.: Installed operating system version
  8. App version: Version of the SIDES Drive app in use
  9. Login: Time of the last login




Complaint vouchers

Short description 
Vouchers for complaints

Description
The "complaint vouchers" report allows you to analyze vouchers issued in connection with customer complaints during a selected period. This makes complaints and their financial impact on individual stores transparent.

Benefits of the report
This report shows:
  1. how many complaint vouchers were issued,
  2. which stores created the vouchers,
  3. which sales and delivery channels the affected orders came through,
  4. and how complaints develop over a given period.

Purpose of the report
This report supports:
  1. quality control in stores,
  2. the analysis of customer complaints,
  3. the identification of weaknesses in the ordering or delivery process, and
  4. the assessment of voucher costs resulting from complaints.




Delivery portals 

Short description 
Sales and number of orders from portals

Description
The "Delivery portals" report provides an overview of orders and sales received through connected external delivery platforms. It shows which portals were used and their contribution to order volume and sales.

Benefits of the report
This report allows you to:
  1. compare the performance of individual delivery portals,
  2. assess dependence on external platforms,
  3. analyze order quantities and sales per portal,
  4. monitor the success of portal partnerships,
  5. and assess the importance of your own order channels compared with third-party providers.

Analysis
The report can help answer questions such as:
  1. Which delivery portals generate the most orders?
  2. Which platform generates the highest sales?
  3. How is order volume distributed across the different portal providers?
  4. Which stores benefit most from individual platforms?
  5. How does the importance of the portals change over time?
As each store connection is listed separately, the results can be analyzed at both portal and location level.


Purpose of the report
The delivery portals report supports:
  1. the evaluation of platform partnerships,
  2. the optimization of marketing activities on delivery portals,
  3. sales analysis by sales channel,
  4. the monitoring of dependence on portals,
  5. and strategic decisions to strengthen your own order channels.

Note
The report only includes orders received through connected external delivery portals. Your own channels, such as the webshop, app, point of sale or callcenter, are not included in this report. The portal IDs displayed uniquely identify the respective store connections on the platforms.

Key figures in the statistic details
  1. Portal: Name of the connected delivery portal
  2. ID: Unique identifier of the store or branch on the respective portal
  3. Orders: Number of orders received through the portal
  4. Gross: Sales including VAT
  5. Net: Sales excluding VAT




Devices with binding

Short description 
Device assignment

Description
The "devices with binding" report shows all mobile devices assigned to a user account in the system. It is used to manage and monitor registered devices and check app and operating system versions.

Benefits of the report
This report allows administrators and store operators to:
  1. view registered user devices,
  2. check device assignments to employees,
  3. monitor the operating systems and app versions in use,
  4. identify outdated software versions,
  5. and see when a device was last used.

Analysis
This report can help answer questions such as:
  1. Which devices are currently registered in the system?
  2. Which employees use mobile devices?
  3. Which operating system versions are in use?
  4. Are all devices running an up-to-date app version?
  5. When was a device last used?

Purpose of the report
The report supports device and user management and makes it easier to:
  1. administer mobile devices,
  2. monitor app rollouts,
  3. troubleshoot technical issues,
  4. check security and software versions, and
  5. remove device bindings that are no longer used.

Key figures in the statistic details
  1. User: Name of the employee or user assigned to the device
  2. Employee no.: Personnel or employee number
  3. Type: Device type (e.g. smartphone)
  4. Manufacturer: Device manufacturer (e.g. Samsung, Apple, Huawei)
  5. Model: Manufacturer's device model name
  6. Software: Operating system in use (Android or iOS)
  7. Software ver.: Operating system version
  8. App version: Installed version of the SimplyDelivery app
  9. Last login: Time of the device's last login
For example, the "Last login" field can help identify devices that are no longer used. Operating system and app version details help with update planning and troubleshooting.




Driver

Short description 
Evaluation of driver performance

Description
The "Driver" report allows you to evaluate the performance of drivers and delivery services within a selected period. It shows important key figures for delivered orders, tours, sales, working hours and distances traveled.

Benefits of the report
This report allows you to:
  1. evaluate the productivity of individual drivers,
  2. analyze the utilization of drivers and delivery services,
  3. compare delivery performance between employees,
  4. monitor the profitability of tours, and
  5. identify opportunities to optimize tour planning.

Analysis
This report can help answer questions such as:
  1. Which drivers deliver the most orders?
  2. How many tours are completed per hour on average?
  3. Which drivers generate the highest sales per order?
  4. How many orders are combined per tour?
  5. What are the average distances traveled?
Combining these key figures allows you to assess both the efficiency of individual drivers and the profitability of delivery areas.

Purpose of the report
The driver report supports day-to-day delivery management and helps you to:
  1. plan staffing resources more effectively,
  2. optimize delivery areas,
  3. make tours more efficient,
  4. and transparently evaluate the performance of internal and external delivery services.

Key figures in the statistic details
  1. Employee: Name of the driver or delivery service
  2. Working time: The driver's working time during the selected period
  3. Orders / tours: Number of orders delivered and tours completed
  4. Tours per hour: Average number of tours per working hour
  5. ∅ Time per tour: Average duration of a tour
  6. Sales: Sales from delivered orders
  7. ∅ Sales per order: Average sales per delivered order
  8. Orders per tour: Average number of orders per tour
  9. Distance in km: Total distance traveled
  10. ∅ Distance per order: Average distance per delivered order
  11. ∅ Distance per tour: Average distance traveled per completed tour
  12. ∅ Sales per hour: Average sales generated per working hour
  13. ∅ Earnings per hour: The driver's average earnings per working hour




Heatmap

Short description 
Geographical distribution of orders

Description
The "heatmap" report analyzes the geographical distribution of orders within a store's delivery areas. It shows which distance zones or delivery areas orders come from and the sales these areas generate.

Benefits of the report
This report allows you to:
  1. assess the utilization of individual delivery areas,
  2. identify delivery zones with high or low sales,
  3. analyze the profitability of delivery distances,
  4. optimize delivery areas,
  5. and make informed decisions about delivery fees or changes to delivery areas.

Analysis
The heatmap answers important operational questions:
  1. Which areas generate the most orders?
  2. Which delivery zones generate the highest sales?
  3. Are more distant delivery areas economically viable?
  4. Where are there opportunities for marketing activities or expanding delivery areas?
  5. Which regions have particularly high demand?
Comparing the share of orders with the share of sales shows whether particular delivery areas generate above-average or below-average order values.

Purpose of the report
The heatmap supports:
  1. the optimization of delivery areas,
  2. the planning of delivery fees,
  3. the analysis of regional demand,
  4. improvements to tour planning,
  5. and strategic decisions to expand or reduce delivery zones.

Note
The report is generated per store. For each selected store, delivery areas are listed separately and summarized in a total row. Orders without a geographical assignment may appear in the "Ohne Liefergebiet" category.

Display of delivery areas
Delivery areas are usually grouped into distance zones, for example:
  1. S (up to 2 km)
  2. M (2–4 km)
  3. L (4–6 km)
  4. XL (6–8 km)
  5. XXL (8–10 km)
  6. Other individually defined delivery zones
  7. Orders not assigned to a delivery zone
Names and distances may vary depending on the store configuration.

Key figures in the statistic details
  1. Delivery area: The customer's delivery zone or distance range
  2. Orders: Number of orders from the respective area
  3. Share of orders: The area's share of all orders at the store
  4. Gross: Sales including VAT
  5. Net: Sales excluding VAT
  6. Share of net sales: The area's share of the store's total net sales




Holab

Short description 
Daily report "Stock transfers – delivery service / home delivery"

Description
The daily report "Stock transfers – delivery service / home delivery" documents all goods deliveries and returns (empty containers or returned goods) at a delivery service location for a selected period.

Benefits of the report
  1. Deliveries (L) increase goods and deposit sales.
  2. Returns (R) are shown as negative values and reduce the corresponding totals.
  3. The report is used to track goods movements between the store and customers and to check deposit and return postings in the delivery business.

Key figures in the statistic details
  1. Store: Assigned location
  2. Inv. no.: Unique transaction number
  3. Customer no.: Customer identification
  4. Date: Delivery or return date
  5. Delivery/return:
    1. L = delivery
    2. R = return
  6. Item number and description
  7. Quantity
  8. Container (packaging unit)
  9. Goods price per line item
  10. Deposit price per line item
  11. Total goods price
  12. Total deposit price
  13. Total




Hours

Short description 
Distribution of sales by hour of the day

Description
The "Hours" report shows the distribution of orders and sales by hour of the day within a selected period. It helps you analyze peak times and periods with high sales so that you can plan staffing, production and delivery capacity effectively.

Benefits of the report
This report allows you to:
  1. identify order peaks throughout the day,
  2. identify hours with high or low sales,
  3. optimize staffing and shift schedules,
  4. plan production capacity to match demand,
  5. and assess the utilization of the kitchen, service staff and delivery operations.

Display
The report shows order and sales trends by hour, allowing you to see:
  1. what times of day the most orders arrive,
  2. when the highest sales are generated,
  3. which periods are particularly busy,
  4. and which hours have little demand.
The report typically reveals lunchtime and evening peaks, which are particularly relevant for scheduling employees and drivers.

Purpose of the report
The hours report supports:
  1. shift and staffing planning,
  2. the optimization of production processes,
  3. the planning of delivery capacity,
  4. the analysis of customer behavior throughout the day,
  5. and the evaluation of campaigns or marketing activities at specific times.

Key figures in the statistic details
  1. Time: Hour of the day being analyzed
  2. Orders: Number of orders received during the hour
  3. Gross: Sales including VAT
  4. Net: Sales excluding VAT




Incoming order channel

Short description 
Incoming channel of orders

Description
The "Incoming order channel" report shows which sales channels orders came through. It provides an overview of order distribution and sales per incoming channel within a selected period. 

The report is suitable for evaluating the performance of webshops, apps, delivery portals and other order channels.

Benefits of the report
This report shows:
  1. which channels customers use to place their orders,
  2. which sales channels generate the most orders,
  3. which channels generate the highest sales,
  4. and how the use of individual ordering channels develops.

Purpose of the report
This report helps you to:
  1. identify successful sales channels,
  2. assess dependence on external delivery platforms,
  3. evaluate marketing activities by channel,
  4. and encourage the use of your own order channels, such as the webshop or app.

Key figures in the statistic details
  1. Orders: Number of orders per incoming channel
  2. Gross: Sales including VAT
  3. Net: Sales excluding VAT
  4. Share of: Percentage of all orders accounted for by the channel

Possible entrance channels
  1. Webshop
  2. Webshop with customer account
  3. App
  4. App with customer account
  5. Point of Sale (POS)
  6. SelfService
  7. Callcenter
  8. Delivery portals (e.g. Lieferando, Uber Eats, Wolt)
  9. Other connected ordering platforms




Item

Short description
Item statistics

Description
The item statistics provide an overview of the sales performance of all items within a freely defined period. The report shows the quantity sold, sales and tax amounts for each item. 

Benefits of the report
The item statistics allow you to:
  1. identify bestsellers and slow-moving items,
  2. identify products with strong sales,
  3. optimize your product range,
  4. evaluate discount campaigns,
  5. compare sales trends across locations.

Key figures in the statistic details
  1. Amount: Number of units of the item sold
  2. Gross: Total sales including VAT
  3. Net: Total sales excluding VAT
  4. Taxes: Tax amount included
  5. % Amount: The item's share of the total quantity sold
  6. % Gross: The item's share of total gross sales
  7. % Net: The item's share of total net sales




Outgoing order channel

Short description 
Outgoing channel of orders

Description
The "Outgoing order channel" report allows you to analyze orders by outgoing channel and assess the importance of individual sales channels to your business. It shows the number of orders and sales per outgoing channel within a selected period.

Benefits of the report
This report allows you to analyze:
  1. which outgoing channels are used most frequently,
  2. how sales are distributed across individual order types,
  3. what share of the overall business each outgoing channel accounts for,
  4. and how customer behavior develops in terms of delivery, pickup or eating on site.

Key figures in the statistic details
  1. Orders: Number of orders per outgoing channel
  2. Gross: Sales including VAT
  3. Net: Sales excluding VAT
  4. Share of: Percentage of all orders accounted for by the channel




Order details

Short description 
Details of orders

Description
The "Order details" report provides a detailed breakdown of every order received within a defined period.

Benefits of the report
The report covers the following areas:
  1. Analysis of order volume per location
  2. Evaluation of individual order channel performance
  3. Checking sales and payment data
  4. Tracking individual orders
  5. Checking delivery times and service quality 
  6. Analysis of tips and delivery costs

The statistic details display the following information
  1. Store ID and store name
  2. Order channel (e.g. app, webshop, Uber Eats, Lieferando, Wolt)
  3. Inv. No.
  4. Reference ID
  5. Type (delivery, pickup, etc.)
  6. Gross and net sales
  7. Payment method
  8. Order date and order time
  9. Advance order status
  10. Expected delivery time
  11. Actual delivery information
  12. Customer no. and customer name
  13. Delivery address
  14. Tip
  15. Delivery costs




Order frequency

Short description 
Customer order frequency

Description
The "order frequency" report analyzes customer ordering behavior within a selected period. It shows how often customers order, how many orders each customer places and how orders are distributed in terms of delivery time performance.

The order frequency report is suitable for measuring the success of customer retention activities, evaluating service quality and analyzing ordering behavior at individual locations or across sales channels.

Benefits of the report
This report allows you to:
  1. evaluate customer retention and repeat order rates,
  2. see how many customers place multiple orders,
  3. analyze the average order frequency per customer, and
  4. monitor compliance with defined delivery time targets.

Purpose of the report
This report helps you to:
  1. assess customer loyalty,
  2. identify stores with high or low repeat order rates,
  3. track customer retention over time, and
  4. monitor service quality using the delivery time traffic light.

Key figures in the statistic details
  1. Avg. orders per person: Average number of orders per customer
  2. Number of customers: Number of unique customers in the selected period
  3. Number of orders: Total number of orders
  4. Delivery time traffic light – green: Number of orders completed within the defined delivery time
  5. Delivery time traffic light – green %: Percentage of orders delivered on time
  6. Delivery time traffic light – yellow: Number of orders with a slight delay
  7. Delivery time traffic light – yellow %: Percentage of orders with a slight delay
  8. Delivery time traffic light – red: Number of significantly delayed orders
  9. Delivery time traffic light – red %: Percentage of significantly delayed orders
  10. Customers with 2 or more orders: Number of customers who placed at least two orders
  11. % share: Share of all customers who placed multiple orders
A high value for "customers with 2 or more orders" indicates stronger customer retention. At the same time, the distribution of the "delivery time traffic light" shows how reliably orders were processed within the expected delivery times.




Vouchers

Short description 
Overview of redeemed vouchers

Description
The "Vouchers" report provides an overview of all vouchers, discount campaigns and coupon codes redeemed during the selected period. It shows how often individual vouchers were used and the financial impact of the discounts on sales and earnings.

The report includes standard voucher campaigns as well as automatic discounts and special offers, such as:
  1. New customer and welcome vouchers
  2. App discounts
  3. Loyalty and returning customer offers
  4. Marketing and influencer codes
  5. Employee and partner discounts
  6. Item-specific discount campaigns
  7. Limited-time promotions
Each voucher is listed separately so that you can see how often it was used and the resulting discount value.

Benefits of the report
This report allows you to:
  1. analyze the use of vouchers and discount campaigns,
  2. evaluate the success of marketing campaigns,
  3. track the cost of discount campaigns,
  4. measure the effectiveness of customer retention activities,
  5. and monitor the impact of vouchers on sales.

Analysis
This report can help answer questions such as:
  1. Which vouchers are used most often?
  2. Which campaigns generate the highest discount costs?
  3. Which campaigns lead to the highest order values?
  4. What is the actual financial impact of a discount campaign?
  5. Which marketing activities achieve the greatest reach?
Comparing order values with voucher values allows you to assess the profitability of individual campaigns.

Key figures in the statistic details
  1. Name: Name of the voucher, discount code or campaign
  2. Amount: Number of times the voucher was redeemed
  3. Inv-amount gross: Gross value of the affected orders
  4. Invoice amount (net): Net value of the affected orders
  5. Voucher gross: Total value of discounts granted, including tax
  6. Voucher net: Total value of discounts granted, excluding tax